Year:
2018
Client:
Mediacollege Amsterdam
Deliverables:
Branding | UXD | Advertising
UNTIY
Unity was a school project that I did in 2018. The assignment was to create corporate identity, website and poster campaign for your own religion. I created a religion based on my own values. From this concept, I came up with ten commandments for people to follow. I made these commandments into ten key visuals to use throughout the website and posters.
CONCEPT
Connectedness
The concept behind Unity was to create a place for people to connect. The hand symbol displayed in de the logo and other visuals symbolises “you and I”. When realised unity will become a place where people can connect to each other and make peace together. With this concept I want to show that everyone is different but that we are all equal as humans. The concept must ensure that people will see the negativity of division and realize that we, as people, have to accept each other.