SOUL FOOD

Soul Food was a school project I did this year. The assignment was to create a food box service for dating students. Around this concept I had to design a brand identity, website and do product design. The result: a fresh and luxurious brand with its own unique concept and products. 

storytelling and experience

The concept behind Soul Food was to create an exclusive dinner experience box. Each box contains a unique recipe and all of the products are wrapped in their own story. These stories tell the user what they will experience from each ingredient. It also tells you what it does to the dish. The goal is to create a story telling experience around the food.  The boxes also contain a selection of luxury branded products which also add to the overal experience.